PROTECTION CONNECTION
ART DIRECTOR & DESIGNER
My designs & illustrations for the safer-sex initiative Protection Connection prioritized medically-accurate, pleasure-centered and trauma-informed communication as an alternative to traditionally cold medical language.
We chose to evolve the brand after two years of utilizing illustration as the primary medium for communication. In doing this, we wanted add a human touch as well as to make room for the subtleties of intimacy and so we added photography into our brand’s toolkit. This broadened our tone to include not just a lighthearted and warmly affectionate voice but also one that was more emotional and intense.
Photography by Evan Harvey. Art directors for the shoot: Isa Ramos, Makayla Lee, and Nick Guzman.