Our client, the University of Oregon’s Center for Latino/a and Latin American Studies (CLLAS), sought to stand out nationwide and internationally as
a hub for research and creative work under a fresher and bolder visual identity.

The work itself was informed by two necessary insights gathered by myself and our strategist, Courtney Yamada: Latin America is not represented by a singular identity and history is still present. 

These insights facilitated exploration outside of western design principles. My research references included the rich textures found in the handcrafted media of traditional Latin American textiles and pottery as well as by the continent’s more
contemporary media, printmaking and graphic design.

Above: An early iteration of the logo as a linocut print.


Above: Logotype sketches