CLLAS

BRANDING & IDENTITY


Inspired by the hole created from Western minimalism’s desire to smooth out the most visible piece of a brand identity - the logo, and ridding it of texture, I created a brand identity for a Latin American-focused research center rooted in the understanding that a handcrafted touch and its corresponding texture represent quality. 



         
Above: An early iteration of the logo as a linocut print.

   




Above: Logotype sketches